When you are selling your services as a real estate agent, sometimes it's good to think about the value you add to clients. Why do they want to work with you anyway? When you talk to your LeadToRealty leads, what do you tell them when they ask you about the benefits of working with a real estate agent? Use this list to sell your service to leads, or you could even send an email with these benefits to your pipeline leads!

Give leads these 11 reasons to work with a Real Estate Agent:

1. Expert guidance throughout the process. Buying or selling a home usually requires disclosure forms, inspection reports, mortgage documents, insurance policies, deeds, and multi-page settlement statements. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. If you don't know a CMA from a PUD, you can understand why it's important to work with a professional who is immersed in the industry and knows the real estate language.
2. Benefit from Agent Education & Experience: You don't need to know everything about buying and selling real estate if you hire a real estate professional who does. Having a professional take care of details and guide you eases the stress of the process and saves you time. Agents have sold homes before. Most people buy and sell only a few homes in a lifetime, usually with quite a few years in between each purchase. And even if you've done it before, laws and regulations change. Agents, on the other hand, handle hundreds of real estate transactions over the course of their career.
3. Neighborhood Knowledge: Agents either possess intimate knowledge or they know where to find the industry buzz about your neighborhood. They can identify comparable sales and hand these facts to you, in addition to pointing you in the direction where you can find more data on schools, crime or demographics. For example, you may know that a home down the street was on the market for $350,000, but an agent will know it had upgrades and sold at $285,000 after 65 days on the market and after twice falling out of escrow.
4. Find the best property out there. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your agent to find all available properties.
5. Market Conditions Information: Real estate agents can disclose market conditions, which will govern your selling or buying process. Many factors determine how you will proceed. Data such as the average per square foot cost of similar homes, median and average sales prices, average days on market and ratios of list-to-sold prices, among other criteria, will have a huge bearing on what you ultimately decide to do.
6. Price Guidance: An agent will help to guide clients to make the right choices for themselves when setting a price. Selling agents will ask buyers to weigh all the data supplied to them and to choose a price. Then based on market supply, demand and the conditions, the agent will devise a negotiation strategy. For a buyer, the Agent can determine if the selling price of a home is fair and help them create an offer.
7. Benefit from their negotiating experience. There are many negotiating factors, including but not limited to price, financing, terms, date of possession, and inclusion or exclusion of repairs, furnishings, or equipment. In addition, the purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.
8. Property marketing power. Real estate doesn't sell due to advertising alone. In fact, a large share of real estate sales comes as the result of an agent's contacts through previous clients, referrals, friends, and family. When a property is marketed with the help of an agent you do not have to allow strangers into your home. Your agent will generally prescreen and accompany qualified prospects through your property.
9. Negotiation Skills & Confidentiality: Top producing agents negotiate well because, unlike most buyers and sellers, they can remove themselves from the emotional aspects of the transaction and because they are skilled. It's part of their job description. Good agents are not messengers, delivering buyer's offers to sellers and vice versa. They are professionals who are trained to present their client's case in the best light and agree to hold client information confidential from competing interests.
10. Handling Volumes of Paperwork: Today's purchase agreements run 10 pages or more. That does not include the federal- and state-mandated disclosures nor disclosures dictated by local custom. Most real estate files average thicknesses from one to three inches of paper. One tiny mistake or omission could land you in court or cost you thousands of dollars.
11. Answer Questions After Closing: Even the smoothest transactions that close without complications can come back to haunt. For example, taxing authorities that collect property tax assessments, doc stamps or transfer tax can fall months behind and mix up invoices, but one call to your agent can straighten out the confusion. Many questions can pop up that were overlooked in the excitement of closing. Good agents stand by ready to assist.

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