It is often debated whether a realtor´s money would be more wisely spent on lead generation companies or on newspaper ads? We would suggest that this matter or debate be looked at in the following way. With a newspaper ad, X amount of money is put out to submit an ad for X amount of days. A fixed amount of cash is paid and then the realtor/realty company waits for the results...and waits...and waits… The problem with this is that it is one sided. Money could be put out with no return call; 0 chance for a return on your money.

At least with generated leads, you have a chance: a name and number of a prospective buyer or seller. Also, if you for some reason are not able to work with them, maybe there is the hope they would refer you. A few lead generation companies also do lead replacement: if there is a particular problem with a lead they might possibly send a new free lead. This free lead represents another chance, another hope for a great return on your initial investment. Odds are always better with more chances and based on the above. Which way for a realtor to spend his/her money gives more chances or ways to pull in more revenue? If at least one lead works out, it would more then back the initial spending put in.