| Return on Investment when buying leads |
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| Written by Becky | |
| Thursday, 14 February 2008 | |
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You might think to yourself before signing with a lead generation company, is it worth it? We think and feel that the answer is yes. With many companies, do you pay per lead or per amount of leads? Yes. Are you afraid of putting in and getting things that may not work out? Sure, we are all human. However, lets look at the possibilities with this. At LeadToRealty, you can sign up for $10 paid leads per month, at roughly $50 per lead depending on the type of lead you sign up for. Just because you sign for 10 leads a month, can we promise you 10? No, because we might not be able to validate that amount, so we only charge for what we can validate. Can we guarantee every lead will be a deal? No, because the leads are people and with that there is a chance, odds that it will work out and odds that it won´t. Should you take that chance? Lets run some math. You sign up for 10 paid leads a month and we are only able to validate 6. 6 leads X $50 per lead is $300. Lets say one of those leads was a seller lead, and you are able to list the home (maybe a $145,000 home) Lets think of commission; 6% is an average figure. $145,000 X 6%= $8,700. Of course, if you work for a realty firm you will not be able to keep all of that, and there is also the time spent trying to sell the home, but surely you will get more then your initial investment of $300. Also, with the leads you paid that did not work out, as long as you follow the request procedures, there is a possible opportunity for replacement leads depending on the situation: maybe that replacement will work out too.
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